Experts. Mentors. People who care.
Our coaches bring real experience, a shared passion and a relentless commitment to help you become a stronger, healthier, happier you.
Dan is the founder of Apex Performance Club, and has been in the fitness industry coaching since 2010. He had a vision to create a training space that was truly unique, and combined the best qualities of bodybuilding gyms, functional fitness gyms, and premium health clubs – and that’s what he’s trying to do at Apex. Dan still coaches a small group of clients, with his specialities lying in physique development and movement optimisation.
Frankie is the head coach at Apex, and specialises in strength training, running and HYROX based training, and building event-specific strength and conditioning qualities. Whether you’re only just starting your fitness journey or you’re preparing for your next competition, Frankie is dedicated to helping you get stronger, fitter and more confident along the path to achieving your goals.
Mike brings over 27 years of sports coaching experience, including working within Arsenal, Chelsea and QPR academy set ups. He works with clients who want to build muscle, lose body fat and feel more confident, alongside those preparing for HYROX and other fitness events. As an experienced hybrid competitor and co-founder of Essex Games, Mike brings practical experience of training and competition to his coaching.
Amy is an experienced personal trainer and women’s strength coach with over 10 years of experience helping women build strength, improve confidence and achieve their fitness goals. Amy’s coaching is centred on helping women feel strong, capable and confident, having developed training programmes for leading London fitness studios and delivered educational workshops on strength training and women’s health.
Rosie is an elite-level HYROX athlete with a background in strength and conditioning training. She brings extensive experience in performance, physique development and general fitness, while specialising in HYROX and hybrid training. Rosie is passionate about helping others reach their potential, and she focuses on building confidence, developing strength and making training both effective and enjoyable.
Tailored coaching. Lasting results.
Our personal trainers work closely with you to unlock your potential, build confidence and create real, measurable progress.
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